LittleU Privacy Policy

Last updated: 17 January, 2026

Introduction

Welcome to LittleU. This privacy policy outlines how LittleU collects, uses, discloses, and protects your information, including data processed by third-party AI service providers, in compliance with the Australian Privacy Act, the General Data Protection Regulation (GDPR) for European Union users, and other applicable data protection laws.

1. Information We Collect

When you use LittleU, we may collect the following types of information:

• Personal Information: This may include your name, email address, contact details, and other identifiers.
• Usage Data: Information about your interactions with our app, such as features used, timestamps, and frequency.
• Device Information: Details about the device you use to access LittleU, including device type, operating system, and unique device identifiers.
• Location Data: If you enable location services, we may collect approximate or precise location information to enhance your app experience.
• AI Input Content: Text prompts, images, and other content you provide for AI processing. Voice input and OCR are converted to text locally on your device using Apple system features. Only the converted text is sent to our servers. We do not collect or store raw audio recordings or original OCR images.
• Generated Content: Images, voice, and videos generated by LittleU’s AI services. LittleU does not accept user-uploaded videos. All video content available in the app is AI-generated.
• Preference Data: We may store limited preference-based information (such as interests, content preferences, or usage patterns) to improve personalization and service performance.

2. How We Use Your Information

We use your information to:

• Provide, maintain, and improve LittleU’s features and services.
• Personalize your experience based on your preferences and interactions.
• Communicate with you about updates, offers, and service-related notices.
• Ensure app security and prevent fraudulent activities.
• Comply with legal obligations.
• Process user content through AI services (including text, image, voice, and video generation).
• Generate and maintain user preference memory to improve personalization.
• Deliver AI-generated responses and media content.

3. Data Storage and Transfer

Your information may be stored and processed in Australia and other countries through cloud infrastructure and third-party AI service providers, including Google and OpenAI operated services, where data protection laws may differ from those of your country of residence.

4. Sharing and Disclosure of Information

We do not sell your personal information. We may share information only in the following circumstances:

• With Service Providers: To third-party service providers, including AI and cloud service providers, who help us process content and deliver AI-powered features.
• Legal Compliance: If required by law, regulation, or legal process, we may disclose information to authorities.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of LittleU’s assets, user information may be transferred.

5. AI & Automated Processing

LittleU uses automated AI systems to generate responses, images, voice, and video content, and to personalize user experiences based on preferences and interactions.

User data is not used to train AI models.

6. Security

We implement appropriate technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security. Images submitted for AI processing are not stored after processing.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request access to the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your account, personal data, and stored preference information, where applicable.
• Restriction: Request the restriction of processing in certain circumstances.
• Data Portability: Request to receive your data in a structured, commonly used, and machine-readable format.
• Personalization Control: Request to manage or delete stored preference information.

To exercise these rights, please contact us using the details below.

8. Children’s Privacy

LittleU provides content that may be used by children. We collect only the minimum information necessary and do not store sensitive personal data. Parental consent may be required for certain features where applicable.

9. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this policy periodically. The date of the latest update is shown at the top of the policy.

10. Contact Us

If you have questions, concerns, or requests about this privacy policy or our data practices, please contact us at:

LittleU Support Team
Email: [email protected]